50 2 Minute Shortcuts to Online Business Success by Norman Thekiso

Author:Norman Thekiso
Language: eng
Format: epub
Publisher: Norman Thekiso
Published: 2017-03-15T00:00:00+00:00

List Building Tip 1

Taking action? Joining a list.

I can’t count the number of times that I’ve landed on a site or bought a product and experienced inadequate follow up. Don’t get me wrong, I don’t particularly care if I get follow up or not, I was just wondering about the owners of the business. What were they thinking?

I’m going to keep this one really short now, and put it to you straight. If a potential customer is landing on your site, then they need to end up on one of your lists in most cases. The fact of the matter is if you’re not promoting for profit, there’s a hundred and one (and possibly more) methods that you can use to get people on to your lists. From freebies, to the promise of content, and more innovative methods, such as providing tracking results and letting them follow your promotion, getting a sneaky peak at the inner workings of your business and the like. Entry pages, sites dedicated to your list, subscription boxes down the side of your entry level products, and more.

Taking things even further, every time someone buys something from you, they need to end up on a list. This is the most important list of all. Many marketers seem to think that just because only a hundred people have bought form them before, it’s not worth keeping them on a list, or just integrating the customers into their standard list. This is far from the case.

I’ll explain more later about splitting your lists, but for now, keep in mind that just because there’s a low volume of customers compared to freebie seekers, it doesn’t mean they’re not worth separating and treating as a separate entity entirely. Customers make your business. Freebie seekers and standard listies that have never bought from you before do not.

There is however one exception to the rule of trying to grab as many visitors as you possibly can and get them on a list. That’s when you’re promoting to make profit. You might say, well I always promote my products to make a profit. If that’s the case then you need to take a serious look at your business.

I mentioned this already in previous tips, but seeing as it’s probably the most important tip in the whole guide, I’ll say it again. You shouldn’t be promoting for profit straight up. You build your resources by grabbing the freebie seekers, you turn them into small time buyers with a cheap product, and then you turn your customers into big buyers by offering them a premium product.

Unless you have an army of affiliates that you sick on your premium product, no one you send to your site should ever be presented with a massively high priced product as their only option.

I see some really big marketers making this mistake even, and I think to myself, well if they’re doing it, then it must be right. Wrong. I’ve tracked, I’ve tested, and pulled this methodology apart many

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